Brand Activations, Events & OOH

A woman with long braided hair and glasses performing on stage, holding a microphone. Overlay text reads 'Money Mic Drop with T-Pain'.

T-Pain x NerdWallet

NerdWallet saw financial misinformation spreading across FinTok and IG and wanted to take quick action to combat this consumer tension. What better way to “tune out the mis-information” than with the king of auto-tune, six-time Grammy award winner T-Pain.

We identified the worst offenders of financial mis-information on TikTok and made 4 videos calling them out.

Board game called Super Yum! with a colorful game board, game pieces, and instruction cards spread out on a white table in a sunlit room with large windows and a pink and orange cushion in the background.

DoorDash - Superyum!

Superyum! was our very first DoorDash original product, based off of an insight about how better to connect with our modern parent audience.

The game features a wide variety of cuisines, sparking conversation about different cultures and helping players travel the world while playing the game. And the first person to reach the finish gets to choose what to order for dinner! We also created a folding direct mail version of the game, produced a short commercial, and launched with a full suite of in-app and CRM marketing assets.

Two hands holding stainless steel cups with NerdWallet and University of Colorado logos, surrounded by promotional text for financial decision tools.

NerdWallet - Sport Sponsorships

One of the highlights of my four years as Lead Creative Producer on NerdWallet’s Brand Studio Team was to be a key creative partner for the Sports Sponsorships program.

We collaborated with the NBA, NFL and MLS to create hundreds of bespoke Out-of-home, in-stadium placements, custom events, photoshoots and branded films for social and digital channels.

Included below are some samples of where we activated as a brand with customized in-stadium and Out-of-home placements for the teams we partnered with, including Philadelphia 76ers, Philly Union, Indianapolis Pacers, Denver Nuggets, NCAA CU Buffs, Colorado Rockies, Indianapolis Colts.