DoorDash - Superyum!

Superyum! was our very first DoorDash original product, based off of an insight about how better to connect with our modern parent audience.

The game features a wide variety of cuisines, sparking conversation about different cultures and helping players travel the world while playing the game. And the first person to reach the finish gets to choose what to order for dinner! We also created a folding direct mail version of the game, produced a short commercial, and launched with a full suite of in-app and CRM marketing assets.