Commercials & Branded Films

A football stadium with the word 'UNION' displayed on the seats in the background. Two mascots, one with an orange mane and blue face marked 'Phang 00' and the other in green, are in the foreground, seated on the seats and facing the field. The field has grass markings.

NerdWallet - “Phang’s Phinances”

Branded Film

As key creative partner of NerdWallet’s Sports Sponsorships program, my team collaborated with NBA, NFL and MLS to create hundreds of out of home, in stadium placements, custom events, photoshoots and branded films for social and digital.

Among our favorites was “Phang’s Phinances”. We were tasked to do “a lot with very little” – a production budget of less than $10,000, to execute something that played like a 30 second tv spot, but would live on the Subaru Park Jumbotron to kick off every game.

A woman with short, curly reddish hair and earrings stands with her eyes closed in a peaceful pose in a dense green forest.

Nearside - “Pink Mahoghany”

Branded Documentary

“Pink Mahoghany” is the story of Chavalia Dunlap-Mwamba, the first African American female perfumer in the state of Texas. It was nominated for a Webby in the category of Best Branded Short Film in 2022.

This is one of eight “Small Business Spotlights” — a series of branded films that I was commissioned to produce & direct for Nearside, a fin-tech startup.

Album cover for "Love Delivered" featuring three black men in black suits, roses, a milkshake, and fast food including fries, burger, and a milkshake, with red background and gold accents.

DoorDash x Shake Shack x Boyz II Men

TV Spot, Live Event, 360 Campaign

For Valentine’s Day 2021, I creative produced a Boyz II Men concert and brand activation for DoorDash, in partnership with Shake Shack — called “Love Delivered” .

Love Delivered was a full-length concert that live-streamed on Twitch, Meta and IG, plus a series of short commercials, exclusive milkshakes by Shake Shack, and romantic Valentine’s Day gift boxes to accompany the shake on DoorDash.

Overhead view of a breakfast or brunch table with plates of eggs, bacon, fruit, waffles, and baked goods, set on a yellow checkered tablecloth.

DoorDash x Little Caesars, Dunkin, KFC, Taco Bell

TV Spots

In 2020, DoorDash was growing exponentially and new restaurants were joining the marketplace every week. Each restaurant wanted to raise awareness of their availability on the platform and we needed a quick solution to keep up with the demanding growth.

So we created Magic Table — a mix and match TV template that showcased DoorDash’s varied selection, highlighted the newest restaurant available, and offered a sweet deal to celebrate their arrival. The work successfully scaled DoorDash’s ability to produce national TV commercials within extremely fast production windows and kept restaurant partners happy.

A tissue box with a face made of two eyes and a zipper mouth on a gray countertop, with a potted plant in the background.

DoorDash x Chase - “A Night Off”

TV Spot

At DoorDash, we launched our very first national DashPass campaign in partnership with Chase, featuring a 30 and 15-second TV commercial.

The spot features a kitchen that comes to life, (literally) speaking to the benefits of the DashPass subscription and the Chase Freedom card partnership—which offers DashPass for 3 months free. The full-funnel campaign was launched in 2 phases (a teaser series followed by the main TVC) and featured creative spanning paid social, PR, and broadcast TV.

A man with a beard wearing an orange beanie and a tan jacket with a fur-lined hood sits on a boat near a body of water, with a mountainous landscape in the background. He appears to be looking to his left with a concerned expression.

NerdWallet — “Genius Beluga”

TV Spot & 360 Campaign for SuperBowl 2024

An estimated 127.7 million viewers tuned in for Super Bowl LIX. As a first-time Super Bowl advertiser with a :30 spot in the 3rd quarter, NerdWallet's job was simple - cut through the noise with a breath of crisp North American sea air, and an invitation to let NerdWallet do the work for you when it comes to your finances. Starring Kieran Culkin as the Beluga.

In addition to the TV campaign, our team created a 360 digital, social and radio campaign to support its rollout for the full year following the premiere.

A woman with brown hair, wearing a green top and a pearl necklace, appears distressed while holding a small watering can and standing behind a table with withered potted plants. Behind her are large windows with blinds, a tall plant, and framed geometric art on the wall.

NerdWallet — “Don’t Make Future You Hate You”

TV Spot & Campaign

86% of Americans say there is some financial action they wish they would’ve taken sooner in life.

NerdWallet’s TV spot aired on December 25th, 2023 during the NFL’s Kansas City Chiefs VS Las Vegas Raiders game and during two NBA games, Philadelphia 76ers VS Miami Heat and Denver Nuggets VS Golden State Warriors. Then continued its run across broadcast, OTT digital and social channels.