Product Marketing & Digital
NerdWallet - NW+
Brand toolkit, landing point, integrated campaign
In 2024, NerdWallet launched NerdWallet+, our first paid membership program which offers rewards for healthy financial habits and exclusive offers on NerdWallet and partner products that are available only to members.
In close partnership with Product and Product Marketing, our Brand Studio team conceptualized a brand new toolkit and visual identity for this program, to brand the entire user journey and apply to deliverables from entry points, to landing pages, in app experiences, GTM assets, social, emails, and more.
NerdWallet - “Best of Awards”
Annual homepage redesign & multi-tiered campaign
The NerdWallet Best of Awards is the primary annual driver of value and traffic to the company. I’ve worked as Lead Creative Producer on the campaign for the past several years.
The campaign is at the same time B2B and B2B2C. The scope involves a close cross-functional partnership with the Product team, the Content (Editorial) team, and Product Marketing — to conceptualize a visual identity and create a branded end to end user journey. We also produced a custom photoshoot for the Nerds featured in the campaign.
We then applied this to deliverables from entry points, to landing pages, in app experiences, GTM assets, social, emails, and more.
DoorDash - Made By Women
In-app & landing page campaign, photoshoot, OOH
In honor of International Women’s Day, DoorDash launched “Made By Women” — an initiative that provided female entrepreneurs with the resources they need to make an impact.
We leveraged the DoorDash platform to promote and drive revenue to women-owned businesses. To support female entrepreneurs, we created a resource center that provided business development tools and partnered with women leadership programs. To drive awareness of the campaign, we partnered with artist Naomi Vona to create artwork and share stories of Merchant and Dasher female entrepreneurs.