NerdWallet — “Genius Beluga” (Super Bowl 2025)

TV Spot & 360 Campaign for SuperBowl 2025

An estimated 127.7 million viewers tuned in for Super Bowl LIX. As a first-time Super Bowl advertiser with a :30 spot in the 3rd quarter, NerdWallet's job was simple - cut through the noise with a breath of crisp North American sea air, and an invitation to let NerdWallet do the work for you when it comes to your finances. Starring Kieran Culkin as the Beluga.

In addition to the TV campaign, our team created a 360 digital, social and radio campaign to support its rollout for the full year following the premiere.