NerdWallet — “Genius Beluga” (Super Bowl 2025)
TV Spot & 360 Campaign for SuperBowl 2025
An estimated 127.7 million viewers tuned in for Super Bowl LIX. As a first-time Super Bowl advertiser with a :30 spot in the 3rd quarter, NerdWallet's job was simple - cut through the noise with a breath of crisp North American sea air, and an invitation to let NerdWallet do the work for you when it comes to your finances. Starring Kieran Culkin as the Beluga.
Role: Lead Creative Producer on the Brand Studio Team, which supported production and took point on the 360 campaign. I led the team which created a 360 digital, social and radio campaign to support its rollout for the full year following the spot’s premiere.
CREDITS
NerdWallet Brand: Alison McCoy, Erin Albertson
NerdWallet Brand Studio: Chloe Dalby (Creative Director) Emily Hsiao, Charlene Tsang, Christine Okazaki, Natalie Garnett, Justin Sanders, Morgan Eidson, Meghan Proulx, Katie Booker
Agency: Deutsch; ECD Ryan Lehr, CD Max Pollak, CD Carly Blitz
Production Company: MJZ
Director: Tom Kuntz
DOP: Matthew Libatique
Editorial: Whitehouse Post
VFX Studio: Untold Studios
Color: CO3 NY
Sound: Lime Studios LA