NerdWallet - “Best of Awards”

Annual homepage redesign & multi-tiered campaign

The NerdWallet Best of Awards is the primary annual driver of value and traffic to the company. I’ve worked as Lead Creative Producer on the campaign for the past several years.

The campaign is at the same time B2B and B2B2C. The scope involves a close cross-functional partnership with the Product team, the Content (Editorial) team, and Product Marketing — to conceptualize a visual identity and create a branded end to end user journey. We also produced a custom photoshoot for the Nerds featured in the campaign.

We then applied this to deliverables from entry points, to landing pages, in app experiences, GTM assets, social, emails, and more.