NerdWallet - NW+

Brand toolkit, landing point, integrated campaign

In 2024, NerdWallet launched NerdWallet+, our first paid membership program which offers rewards for healthy financial habits and exclusive offers on NerdWallet and partner products that are available only to members.

In close partnership with Product and Product Marketing, our Brand Studio team conceptualized a brand new toolkit and visual identity for this program, to brand the entire user journey and apply to deliverables from entry points, to landing pages, in app experiences, GTM assets, social, emails, and more.